I get tons of emails about our current website from developers sharing they can increase our SEO and reach more potential members. Will SEO automatically increase with the new website(s)? Is there something we need to be cognizant of when developing our sites to increase SEO? One a base level we would want to show up if someone enters SEWING and NASHVILLE or TENNESSEE, we would want our website to come up in their search.
What can we do to show up more?
You should see some improvements to search rankings with the new website setup. I am building the platform with the latest version of Elementor (v4 Atomic Editor), which is supposed to help with site performance/speed (which helps with SEO). But there are also things you should plan to do with content, tags, etc.
You should create a free Google Search Console account if you haven't already. You can do it now or wait until the new site is live. I have also read it is helpful to have a Google Business listing (even if it's a nonprofit with no physical location).
There are free SEO tools available on sites with paid tools/services. These free tools/audits will tell you areas of improvement with your current site so you can address them with the new website:
https://www.thehoth.com/seo-report-tool/ (uses Semrush, etc.)
https://seomator.com/
https://www.semrush.com/pricing/seo-ai-search/
https://rankmath.com (see Tools section)
The reports should be similar, but it might be interesting to run several and compare.
The hosting for the chapter websites includes the SmartCrawl Pro plugin. I have not used this one before so I will check with the Plano chapter to see if we can install it on their site and test it. Their site was migrated to the new hosting server in July because they were already using WordPress and their hosting expired. If SmartCrawl Pro is not helpful, we can try another plugin on the platform like the free versions of Yoast or RankMath.
Some items to consider doing if you aren't already (getting links back to your chapter's website can help with SEO and visibility for the chapter):
I'll be curious to see what you discover if you run some of the free site SEO audits and which recommendations you plan to use on the new website. Keep the reports and check again with the new website.
How many other chapters are interested in SEO?
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